Customer journey maps are not a new thing, but as new technologies and communication channels have infiltrated the buying journey, they’ve become a lot more—well—complicated. Rather than a linear map moving the customer from Point A (your first touchpoint of marketing) to Point B (the point of purchase), digital customer journey maps today look more like elaborate […]
Tag: Customer Journey
Equifax Open Banking – The Customer Journey (Equifax UK, Video)
The customer journey is a key part of a good open banking solution. Here is a sample approach by Equifax.