AI & ML Fintech

AI And Analytics: Optimizing Your Digital Customer Journey Map (Daniel Newman, Forbes.com)

Customer journey maps are not a new thing, but as new technologies and communication channels have infiltrated the buying journey, they’ve become a lot more—well—complicated. Rather than a linear map moving the customer from Point A (your first touchpoint of marketing) to Point B (the point of purchase), digital customer journey maps today look more like elaborate […]