Loyalty
Fintech Loyalty Open Banking Retail

2020: the year where open banking and card linked tracking advance customer personalisation (Ben Stirling, retailtimes.co.uk)

In 2020, innovations in technology will create a whole new level of nuanced, data-driven customer personalisation. The increasing prominence of open banking and card-linked tracking will provide more insight into consumer shopping patterns and financial behaviours – if brands take the steps necessary to utilise this information. It will provide both an opportunity for customers […]
Loyalty

Growth In A Customer-Led Market (Forrester)

2017 and 2018 CX Index results show that banks are struggling to create and maintain a human connection with customers. If customer loyalty is an economic engine, that engine is sputtering. This erosion of loyalty is happening while fintech providers specializing in specific high-value experiences and commerce platforms optimized for customer engagement move more aggressively […]